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Frozen Yogurt Fundraising for PAWS by White Hat & Reema Chanco

Posted by siyerwin on Wednesday, September 24, 2008 at 12:30 AM

PAWS and low-fat diet go hand in hand this Saturday, September 27, 2008, 1:00 PM onwards at the SM Mall of Asia with a fund-raising activity by White Hat, a mall store that sells frozen yogurt, and celebrity host and animal welfare advocate Reema Chanco.

Reema Chanco & White Hat Fundraising for PAWS

(Click on the image to enlarge)

Simply put, Reema Changco, will be at the White Hat store from 1:00 PM onwards this Saturday to serve customers and for that, 50% of the sale made by her will be donated to the PAWS shelter! Neat!

A trip to the mall this Saturday will be made more worthwhile by a cup or two of frozen yogurt. Ask your family and friends to tag along and make sure you drop by the store after 1:00 PM! Thank you very much! :)

Where is the White Hat store located in Mall of Asia?

It's on the Second Level of the Entertainment Mall near the SM Science Discovery Center and right across the Nike, Speedo and Fila stores. A location map is provided on the poster image above.

Press Release:

THE WHITE HAT and REEMA CHANCO work together for the animals

On September 27, 2008 (Saturday), customers who visit THE WHITE HAT at the MALL OF ASIA will get a Triple Treat. First, they get to enjoy a cup of super delicious and healthy Italian frozen yogurt. Second, they will be personally served by celebrity-host and animal advocate REEMA CHANCO. And Third, their purchase will help support the Philippine Animal Welfare Society (PAWS).

This is the second charity event hosted by THE WHITE HAT as part of its social responsibility program called CELEBRITY-FOR- CHARITY.

“Our company cares very much about our customers. We make sure that we serve the best –tasting yogurt from Italy with a choice of more than 21 healthy premium toppings. We also try to give back to the community by inviting celebrities who volunteer to serve customers, for which we donate 50% of the day’s proceeds to their favorite charity.“ said Eric Chao, THE WHITE HAT marketing manager.

Reema Chanco is a familiar face on TV. Not only is she a Nike Athlete, she recently covered the Beijing Olympics for Solar Sports and is one of the hosts of 3R, a popular women empowerment program on TV5. Passionate about animals, REEMA and her two dogs, Sasha & Sophie, have been supporting PAWS for several years already.

The Philippine Animal Welfare Society (PAWS) is a non-profit organization dedicated to the prevention of animal suffering. Founded in 1954, the organization is responsible for many "firsts" in the field of promoting animal welfare. It spearheaded the lobbying of the first Philippine anti-cruelty law and has pioneered humane education efforts around schools. In 2001, PAWS put up the country's first animal shelter with an active adoption and spay-neuter program.

The shelter, which is called PAWS Animal Rehabilitation Center or PARC has successfully placed more than 500 rescued animals into loving homes The facility is solely dependent on donations and fund raising activities to keep it running.

So if you love to eat healthy, drop by THE WHITE HAT at the Mall of Asia on September 27 and help make a difference in the lives of the animals in the PAWS Shelter.

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Please do not leave your email or contact numbers in the comments. Email me directly at sherwin @ if you have concerns or questions. This blog is increasingly attracting breeders/pet sellers trying to advertise their business through the comments and I don't want that. The blog seems to also be becoming a bulletin board of sorts for people who wish to abandon their pets. allows no way to edit your comments so there I have no other option but to delete comments that I deem inappropriate in this regard. I apologize for the inconvenience. Again, if you have any questions/concerns, better to email me at sherwin @ than to comment here. Thank you very much!

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