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Miller Beer ad campaign poking fun at "Missing Dog" flyers?

Posted by siyerwin on Thursday, February 14, 2008 at 7:44 PM

A recent TV advertisement by Miller Beer in the United States featuring a bunch of Dalmatians chasing a Miller truck is generating a bit of a buzz over the blogosphere. But it seems the campaign isn't limited to the television as some people are reportedly seeing flyers for lost Dalmatian dogs with contact numbers that connect you to a recorded phone message pitching for Miller beer.

I can't find a photocopy of the flyer online but if it was made to look like actual lost/missing dog flyers with no indication that it's just an advertisement, then I understand why people might find it distasteful. Jason, a reader of, complained of how this might turn off potential dog rescuers who would call up the number because they wanted to help out but instead hear someone asking them to drink beer.

I know first hand how difficult it is to find homes for homeless animals. And making fun of lost dog flyers is a bit insensitive and somehow disregards the welfare of millions of dogs actually out there right now trying to look for home.

Has anybody else seen this flyer?

I don't know about you guys but I don't even understand why these beer companies are associating dogs with beer! I wonder how many people out there are trying to make their dogs drink beer because of this association.

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  1. 2 comments: Responses to “ Miller Beer ad campaign poking fun at "Missing Dog" flyers? ”

  2. By Jericho Returns on Feb 23, 2008, 11:00:00 AM

    The flyer is here:

    Thank you for posting about this.

  3. By terocious on Feb 23, 2008, 11:21:00 AM

    Thank you for drawing further attention to millers unethical behaviour. My friend published the flyer on her blog at the address below.

Post a Comment

Please do not leave your email or contact numbers in the comments. Email me directly at sherwin @ if you have concerns or questions. This blog is increasingly attracting breeders/pet sellers trying to advertise their business through the comments and I don't want that. The blog seems to also be becoming a bulletin board of sorts for people who wish to abandon their pets. allows no way to edit your comments so there I have no other option but to delete comments that I deem inappropriate in this regard. I apologize for the inconvenience. Again, if you have any questions/concerns, better to email me at sherwin @ than to comment here. Thank you very much!

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